Jorge has over 15 years of experience in marketing, working at Anheuser-Busch InBev (yes, the beer company) and most recently Avocados From Mexico (yes, free avocados). For AT&T, he has developed award winning advertising campaigns for Fiber and helped AT&T get recognized as the 2025 Hispanic Marketer of the Year by the Hispanic Marketing Council.

Jorge is originally from the border town of El Paso, Texas but lived in multiple South American countries growing up. He went to St. Edward’s University in Austin for his undergraduate studies in Marketing and graduated with his MBA from the Cox School of Business at Southern Methodist University in 2021. He’s currently a part-time instructor at the SMU’s Business Leadership Center presenting on Change Management and Marketing.

Jorge is an avid marathon runner (24 marathons and counting) and is married to Fabiola and has two daughters, Ximena (3 years old) and Fernanda (1 year old).