Pedro Lerma has a vision. He sees a world where all people and all cultures are valued and embraced, and he believes in the power of cross-cultural communications, marketing and branding to reshape it.
Raised by immigrant parents in West Texas, Pedro has lived the omni-cultural life. It’s in his DNA. Combining his life experiences with his vast expertise in general, digital, and Hispanic marketing.
Pedro’s passion for caring continues outside of the office. He’s deeply involved in the community serving on the boards of the United Way of Metropolitan Dallas, Booker T. Washington High School for the Visual and Performing Arts, Big Brothers & Big Sisters International and the Culture Marketing Council. He also chairs the annual Latino fundraiser for St. Jude Children’s Research Hospital.
Despite being very busy, Pedro isn’t all work. After hours and on weekends, you’ll either find him riffing on a six-string, launching off the wake behind his boat or chilling with family.