Alfredo Duarte Lazcano was born October 18th, 1957, in Guanaceví, Mexico. He graduated from a technical school as a machinist in Chihuahua and immigrated to California in 1974. While there, he attended night school, where he met and married Irma Mendoza. After having their first child Freddy Jr., they decided to move the family to Dallas in 1983. Two years later, Alfredo left two jobs to work for American Produce. After working at American Produce, Alfredo and his brother-in-law gathered $2,500 to begin their company, Taxco Produce Inc., a food service distributor.

Today, as president of Taxco Produce, Inc., Alfredo offers his support to numerous charitable institutions and has also provided support to students of Chapingo Autonomous University. Alfredo also served as a counselor of Nafinsa Nacional Financiera SNC in the state of Texas, counselor and co-founder of Consejo Promexico in Texas, and as trustee of the Catholic Foundation of Dallas. He was awarded the 2004 Award for the U.S. Mexican Businessman of the Year by the Association of Mexican Entrepreneurs, 2005 International Award of Yacatecutli for contributing to the growth of commercial relations between Mexico and the United States, 2011 Immigrant of the Year Award by Dallas Communities, and CEO of the year for mid-size business by D Magazine. Additionally, Alfredo was awarded with the OHTLI given by the Mexican Government and the OBILISK award by the Business Council for the Arts.